Aviation sales and marketing training courses

Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.

Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our practical courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.


Search courses and diplomas

Found 57 courses and diplomas

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.

  • English
  • Course

Airport Route Development and Commercial Management (Classroom, 5 days)

Modern airports are self-sustained complex businesses with revenue targets. Form commercial development strategies to help you maximize revenue through aeronautical and non-aeronautical activities.

  • English
  • Course

Aviation Digital Media Strategy – Reconnecting with Travelers (Classroom, 3 days)

Creating appropriate digital content strategies to engage with – and remain current for - audiences during this COVID-restricted period

  • English
  • Course

Cargo Business Intelligence (BI) and Competition Analysis (Classroom, 3 days)

Learn about factors that impact performance in the industry, effective decision-making using market research and analysis to increase market share

  • English
  • Course

Cargo Marketing and Advertising (Classroom, 4 days)

Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.

  • English
  • Course

Cargo Revenue Accounting Procedures (Classroom, 5 days)

During this course improve your knowledge and gain the practical skills to monitor your cargo sales and revenue processing.

  • English
  • Course

Cargo Revenue Management with Optimization Simulations (Classroom, 4 days)

Manage sales, pricing, inventory and systems to capture revenue opportunities and remain competitive.

  • English
  • Course

Cargo Sales and Key Account Management (Classroom, 4 days)

Gain a wide range of tools and techniques to develop a strategic sales plan in a competitive air cargo industry.

  • English
  • Course

Design a Sustainability Strategy - Advanced (Classroom)

This course is designed to empower you to design your own sustainability strategy that is aligned with your corporate strategy and supported by a well-thought-out plan.

  • English
  • Course

Design a Sustainability Strategy - Fundamentals (Classroom)

Implement measures to achieve short, medium and long-term benefits from a social and environmental perspective while being conscious of financial sustainability.

  • English
  • Course

Design a Sustainability Strategy - Intermediate (Classroom)

This course focuses on designing a sustainability strategy for your company by providing an overview of how you design a sustainability strategy but with more in-depth information on some elements.

  • English
  • Course

Distribution and Airline Retailing with NDC (e-learning)

Delivered in media-rich and interactive animation, this course is a journey that begins by comparing existing direct and indirect air distribution channels.

  • English
  • Course

Effective Communication Skills (Classroom, 3 days)

Improve your communication and presentation skills in a multicultural environment.

Enhancing Customer Experience Through Data and Insights (Classroom, 2 days)

An in-depth view of the competitive threats to your airline and the opportunities you have to improve passenger loyalty

  • English
  • Course

Frequent Flyer Programs (FFPs), Customer Loyalty Management with Fraud Prevention (Classroom)

Unlock the potential of your frequent flyer promotions with tools to measure its contribution, outline areas for improvement and promote it within your organization and to your customers.

  • English
  • Course

International Negotiation Skills (Classroom, 3 days)

Prepare for each phase of a negotiation process, and determine both short-term and long-term costs of negotiating.

  • English
  • Course

Introduction to BSPlink (e-learning)

Explore Billing and Settlement Plan (BSP) reporting and remittance processes and BSPLink user functionality.

  • English
  • Course

Managing the Travel Business Diploma

Learn more about management roles and responsibilities in the travel industry, how to motivate and inspire employees, improve your negotiation skills and understand how to provide special interest travel and tour production

  • English
  • Diploma

Marketing Essentials for Aviation Professionals (e-learning)

Learn how to apply and understand the principles of marketing essentials specifically designed for the aviation industry.

  • English
  • Course

Maximize Airline Sales Revenue in a Changing World (Classroom, 4 days)

Techniques to generate passenger traffic amidst increasing competition. This course uses a competency-based approach to develop your skills as a strategic airline sales professional.

  • English
  • Course

Network, Fleet and Schedule Planning (Classroom)

Learn key route forecasting and scheduling techniques that will help you get the best use of your aircraft resources and fleet.

Passenger Experience Excellence Diploma

Designed to cover passenger experience and digital transformation trends to provide your passengers with a seamless, secure and efficient travel journey that is highly personalized.

  • English
  • 中文
  • Español
  • Diploma

Passenger Experience Service Design - Advanced (Classroom, 3 days)

Gain a deeper insight on how to use service design thinking as a methodology to empathize with passengers and ensure passenger satisfaction across the whole experience.

  • English
  • Course

Passenger Processing Design and Implementation (Classroom, 2 days)

Gain the skills to carry out transformational projects through industry recommended practices for successful Fast Travel implementations

  • English
  • Course