Together, Let's Build Airline Retailing

Airline retailing means placing the customer at the center of the shop/order/pay ecosystem regardless of shopping channel. This is enabled by the development, introduction and adoption of the New Distribution Capability and related standards that address the legacy distribution limitations impacting product differentiation and time-to-market, access to full and rich air content and finally, transparent shopping experience.

Today customers want personalization, efficiency, and seamless engagement. Airline retailing could move airline distribution to the future through de-commoditization, new products being sold in new ways and getting closer to the customers. It will enable richer customer engagement and dynamic offer creation.

A world of Offers and Orders

Explore the IATA standards supporting the implementation of Offers and Orders and that drive capabilities critical to retailing:

Download the industry vision white paper

An Industry vision for Offers and Orders (pdf)

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Airline Retailing Maturity Status

Airline Retailing Maturity Program: launched in October 2021.

The Airline Retaling Maturity (ARM) index is to assess the applicant's maturity in the journey to airline retailing. 

  • Learn about the

NDC Matchmaker:

Certification Programs: have been replaced by the ARM Index since October 2021.

Airline Retailing across all continents:

Airline Retailing in Action